Koch Foods Seafood Launch
“Splashy” Brand Identity Launches Koch Foods as Seafood Supplier
Challenge: When Koch Foods was selected by Sodexo to supply seafood through their distribution channel they wanted to make a “splash” with a distinctively-branded program to separate them from the previous supplier. Quick turnaround and a well-coordinated program rollout were required to meet an aggressive schedule.
Solution: The campaign began with the tagline “Your Better Choice in Seafood” and consistently-styled theme graphics to establish the brand identity.
Program elements included:
• A boxed sample kit to send to purchasing agents
• Ads to cafeteria managers in Sodexo publications
• Signage for Tasting Events with menus
• Sustainability guide and fact sheets on fish sourcing
• A seafood encyclopedia with terminology and safe handling information
• Design for web site portal and email headers
Dual versions were created for many of the elements – one following Sodexo’s brand guidelines and the second version consistent with Entegra’s branding.
Results: The successful launch established Koch as a supplier of high quality fresh and frozen seafood for everyday and higher-end menu preparations.