Komatsu No Idling Campaign
There Was “No Idling” in Launching this Campaign
Challenge: We received an urgent client call for a rush program to promote Komatsu’s “No Idling” campaign in a unique and memorable way.
Solution: Harking back to old-style travel posters, Swimmer created four original illustration posters for distribution to construction companies. To accompany the posters, a series overview brochure was produced for business owners, and a PowerPoint was created to educate workers. We also proposed creating key fobs reading “No Idling. It Starts with YOU.” and the client added this component to the program to tag all keys on the job site.
Results: The poster series achieved a great response with many of the posters framed as art. Komatsu revived the program this year with half size posters and expanded it so all elements are now in English, Spanish and French Canadian.