Client: CJE / Tamarisk NorthShore
Industry: Senior Living
Services: Social Media as part of Integrated Marketing
Challenge: Introduce a new Independent Senior Living community being built in 2019 to 2020 (8 months of which was during the pandemic) without any photography of the beautiful new community being developed.
Solution: Establish and refine a social media strategy and calendar for new social media pages and begin a 6-month social media campaign including paid social on Facebook and Instagram with animated gifs, and consistently branded images to introduce aspects of the community and the key staff.
We generated early interest with posts, and status updates on the Priority list for apartment selection order and construction updates.
Results: Swimmer refined messaging as the pandemic forced the closure of their marketing center and worked to maintain interest in this new community through announcing the opening date in July. The first residents moved in in August 2020.