MCHC IVIN Program - Swimmer Integrated Marketing


To introduce the new Illinois Video Interpreter Network (IVIN) service, the Metropolitan Chicago Healthcare Council sought to create an easy-to-understand identity and communicate the value of the network to encourage early adoption – all on a limited initial budget. Swimmer created an iconic logo for IVIN, a cost-effective two-color design for the program, an informational flyer, direct mail piece with a call-to-action to see a demonstration, and a magnet with contact information.