Komatsu Forklift Branding
Branding the collateral for the Forklift Division began with a few individual product fold-out cards. Each details specific model features and a comparison chart on the back. A full product line brochure followed as an eight-page gate fold piece which Swimmer designed, and created outlined images, photo retouching as needed to balance colors. For their new warranty program K-PRO, we created a new logo identity and brochure matched to our established brand look. The 4-page brochure details their 2 years / 3,000 hours maintenance plan for Tier 4 machines. We also tailored a version of Komatsu’s KOMTRAX equipment monitoring services brochure to the forklift brand.