MacLean Apex Brand Launch
MacLean Power Systems needed to revitalize their 25 year-old unbranded polymer transmission insulator product line which suffered from eroding market share and lack of awareness. Swimmer was a strategy partner and created a new brand name, identity and branding system for the product line to position MPS as the market leader. We developed a comprehensive brand strategy, creating the APEX name, logo and product tagline, “First in Innovation. Tops in Performance.” We also implemented the strategy for the brand launch and developed an integrated marketing campaign to support awareness and sales.