Syngenta S&G Flowers Ads + Eblast Campaign
Syngenta, a world-leading agri-business, tapped Swimmer to introduce four flower seed varieties to commercial green houses. We created a three-part promotional e-mail campaign for each seed variety. First we created four distinctly different print magazine ads. The email campaigns consisted of “teaser” e-blasts to be sent before each magazine ad was published and follow-up e-blasts sent two weeks after each publication was mailed. Of course we included special offers to promote sales!