Strategy - Swimmer Integrated Marketing

Strategy

Smart marketing and brilliant communications start with a purpose and a plan. At Swimmer, we help you discover the key elements necessary to build a marketing strategy that’s consistent and effective. We align your marketing strategy with your business and sales goals, budget realities and time constraints to deliver an actionable plan designed to achieve results.

The first step is discovery. We ask a lot of questions, but mostly we listen. We listen to your goals, needs, challenges, even roadblocks. We’ll talk about business drivers, goals, target audiences and markets just to name a few. Then we put all these variables into the idea tank and develop a strategic roadmap to guide the tactical plan and execution. Here’s what the process looks like:

UNDERSTAND THE MARKET > ASSESS NEEDS > EVALUATE RESOURCES > CHOOSE STRATEGY & TACTICS > CREATE TIMELINE