AAOS OKU 4 Series Eblasts

When the American Academy of Orthopaedic Surgeons (AAOS) wanted to launch the OKU 4 book series, they sought a dramatic design for the campaign to call attention to these resources on the latest surgical techniques. For the eblast series we created dramatic black backgrounds with bold “4s” and x-ray images. This theme was used for the entire promotional series that was directed to orthopaedic surgeons over the course of three years as new books were added.