Komatsu Construction Equipment - Swimmer Integrated Marketing

Komatsu Construction Equipment

For the construction equipment group Swimmer created a branded look for the new Tier 4 generation machines, sales and specification materials (updating a bland, uninspired technical piece) for excavators, dozers, wheel loaders and trucks that is carried out over full line product guides and posters, individual product brochures and direct mail pieces. This format has become the foundation for the marketing of all new machines as they are introduced.