Pathway Senior Living Community Marketing - Swimmer Integrated Marketing

Pathway Senior Living Community Marketing

Because budget was an important factor for this client, Swimmer strategized with the client to develop a coordinated and interchangeable system of folders, brochures and inserts that could be customized for the 10 different senior living communities to provide a cost-effective marketing package. The package included a series of 10 individual folders, inserts that could be used for any community, custom inserts for amenities and floorplans, a rack brochure for senior apartments and individual ads for events and holiday promotions at the various communities.