Sonoma Orthopedics Marketing
Brand Image Builds Identity Across Target Audiences
Challenge: Expand the brand image and extend it across marketing materials targeted to both surgeons and patients. Maintaining brand continuity was an imperative.
Solution: Introduced new graphic elements and theme graphics to add interest and created sales literature directed towards surgeons that complimented the technical surgical guides we were creating. In addition, we created a magazine format for an educational piece on various methods of fractured collarbone repair and the benefits of CRx. The same graphics were extended to the tradeshow display to update the brand image to the industry. Swimmer also created color-coded patient brochures that helped ease a patient’s concerns and explain the benefits of two different bone inserts.
Results: Swimmer gave Sonoma a cohesive brand identity across their marketing materials to help build the brand and drive sales.