Komatsu “No Idling” Posters
To promote Komatsu’s “No Idling” campaign in a unique and memorable way Swimmer created four original illustration 24×36 posters reminiscent of old-style travel posters for distribution to construction companies. These bold graphic posters carried messages like “Three Easy Steps to Limit Idle” and “Idling Doesn’t Add Up”. Older diesel engines needed to be running at all times. This campaign was intended to remind drivers this is not necessary anymore. Keeping newer machines running just wastes more fuel.