5 WAYS to make sure your website has GREAT SEO
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To have great SEO for your website, to boost your visibility and pull more traffic to your site, you need to employ an effective search engine optimization strategy. If you don’t apply some good standard SEO strategy, it is possible for no one to find your website online when they search on any of the search engines. You must work to position your website on the first three pages of a Google search so that you can do business effectively. Traffic will follow after you do this.
You should completely follow Google’s demands if you want to drive traffic to your website. You don’t have to complain about how unjust Google is to you or the way the Google algorithm does not work for you. The best thing to do is to learn more about SEO and go with the rules if you want to succeed. It is as simple as that. I will talk about three things In this article on SEO. They are website content, on-page optimization and off-page optimization. Within a very short time, your pages will be showing up in the first 30 websites of a search on your targeted keywords by following these simple directions.
- Keyword Research
It’s not realistic to think that your site will rank for all the keywords you want although it might be a dream come true. To find the right keywords, a company with a new website must properly research on the right keywords, as many are simply too competitive. There should be an appropriate amount of competition for the keywords you choose, but it should also fetch you traffic.
SEOs began the shift from individual keyword phrases to topics since the Hummingbird update was released by Google. Hummingbird concentrates more on the purpose of the expression with a better understanding of what the context means. Because of this, search engines like Google can respond to questions with web pages even though that page is not optimized for that phrase.
Having said that, you can get some good ideas for keywords by doing keyword research with the Google Adwords tool. You want keywords that have low to medium competition in an area that you focus on.
- Great content (the longer, the better)
To rank well, you must have great content. Pages with bad grammar and spelling are ranked lower by search engines. What this means is that pages with well-written content are beginning to get the ranking they deserve.
Many people ask the question “How long should my content be?” There is no definite answer to this issue; however, most people say that 500 words is a good minimum length for a regular blog post.
Blending in longer authority posts is an excellent idea. It has been indicated by research that posts that are longer (more than 1,000 words) tend to rank better. Remember that Google likes posts with authority, posts with more than 2,000 words. (FYI: This blog post is just over 1,000 words.)
Google introduced a new type of search result called in-depth articles, which began in August 2013. These articles are separated by Google by placing them in a special box on the right-hand side of the search results alongside other articles with high authority on the subject in question.
To better your chances of obtaining an in-depth article status in the future, your content must be of the highest quality, be more than 2000 words, and it should not be promotional in any way.
- Page titles
Your page titles should be descriptive for the reader and also have the keyword phrase you’re targeting. If your article is about “Labrador training,” for instance, then an example of a good title might be “Six Easy Steps for Labrador Training.”
The title of the page should not be more than 70 characters. Longer page titles will be truncated in the search results, though search engines will index them.
- Responsive (mobile) design
I recently read that about 66% of American adults now own SmartPhones and about 20% are surfing the Internet with them. As a result of this, it is important to make use of a responsive (i.e. mobile) design for your website to make your pages show up with ease on small screens.
Visitors can have a single URL in responsive designs, and this is why Google recommends it. And because your website has no need for redirection to another page for a mobile device, your web pages will load faster.
Your website benefits mainly in these two ways from backlinking:
- First, your search engine rankings are improved by them, and
- Second, more exposure and access to your website from external sources are provided by backlinks.
Let’s examine these benefits in detail.
Backlinks behave like votes because they indicate to the search engines that the link provided must lead to something of interest and value. Other people use backlink mainly to say they like your product. I may decide to link to your website if there’s an article that you wrote that I think would give my website readers interest or value. If your article is read by other webmasters and they also link to it, very soon multiple sites will all be linking to the same page on your website. If this recurs from several other websites, the search engine would understand that the linked to page on your website must contain something valuable to several other websites
The popularity of your website in the eyes of the search engines is dependent on the votes (backlinks) you get. However, to improve SEO, the quality of the source it is coming from is also important; not just the quantity of backlinks that you get. The more authoritative, influential, compelling, and credible the voter, the more helpful the vote will be to its recipient, just as they would be in other voting scenarios. Many backlinks from poorly respected sources may be less important than a single backlink from a well-respected source.
There are of course more considerations and in-depth discussions that can be had on SEO. How Google ranks sites will also continue to evolve, so SEO is an ongoing exercise to ensure that your content and keywords target the right audiences.